Question 1

What is mobile outdoor advertising on trucks?

Accepted Answer

Mobile outdoor advertising on trucks means your brand design is printed on the tarpaulin or body of a truck that drives through cities, on motorways and federal roads every day. It complements fixed billboard locations: billboards anchor your message at high-traffic urban points, while trucks carry it along roads, through regions and into rural areas. Together, the two media can connect urban and regional campaign reach.

Question 2

How do truck advertising and billboards complement each other?

Accepted Answer

Billboards provide repeated visibility and local presence at fixed, high-traffic urban locations. Truck advertising extends that presence through flexible routes in cities, along transport corridors and across rural regions. For broad rural coverage, many individual billboard locations can be less efficient to coordinate, while mobile truck advertising offers a flexible complement. Together, both media connect a fixed urban touchpoint with dynamic regional reach.

Question 3

How many people does truck advertising reach per month?

Accepted Answer

Reach varies significantly by vehicle type and route: BIG Truck (82 m²) reaches up to 1.2 million contacts per month on German motorways and federal roads. CITY Truck (40 m²) generates approx. 35,000–45,000 visual contacts per day in urban areas. Rear Advertising (7 m²) delivers up to 875,000 contacts per week on motorway routes.

Question 4

Which industries benefit most from truck advertising?

Accepted Answer

Truck advertising suits virtually any industry looking to reach broad audiences regionally or nationally: FMCG and food retail, restaurant chains and gastronomy brands, fashion and apparel, car dealerships, logistics and industrial companies, pharmacies and healthcare, real estate and financial services — and any business building local brand awareness in urban or regional markets.

Question 5

How much does truck advertising cost?

Accepted Answer

Truck advertising costs depend on vehicle type, campaign duration and target region. Billboard costs also vary by location, number of sites and campaign duration. Covering widely distributed rural areas with many fixed sites can be complex, while truck routes offer a flexible complement. Request a no-obligation quote via our contact form — we'll provide a personalised calculation for your media mix within 24 hours.

Question 6

What's the difference between BIG Truck and CITY Truck?

Accepted Answer

The BIG Truck (40-ton semi) has 82 m² of advertising space and operates primarily on motorways, federal and regional roads — ideal for national campaigns with maximum reach. The CITY Truck (12–14t) offers 40 m² and runs urban routes: residential areas, shopping centres, gastronomy locations and city centres. For building local brand awareness in major cities and metropolitan areas, it's the first choice.

Question 7

Can I target specific regions with truck advertising?

Accepted Answer

Yes — truck routes and billboard locations can be coordinated across different parts of a campaign. You can define specific cities, federal states or regions and tailor routes to your target area, e.g. only North Rhine-Westphalia, Greater Munich or a specific city district. Billboards anchor your message in urban locations while trucks add regional and rural touchpoints.

Question 8

How does rear advertising on trucks work?

Accepted Answer

Rear advertising refers to branding on the back of a truck — on approx. 7 m² (approx. 2.5 m × 2.8 m). This surface is directly in the eye line of following vehicles, especially in traffic jams and on motorways. Average viewing time is 3–7 seconds — significantly longer than stationary billboards. Rear advertising is a highly effective special ad format for national campaigns with high contact frequency.

Question 9

How does truck advertising compare to other special advertising formats?

Accepted Answer

Special advertising formats include all formats outside traditional media: ambient media, mobile advertising, event marketing, tram and bus advertising. Truck advertising is one of the most mobile and high-reach special ad formats available: a single 40-ton truck generates more visual contacts per month than most stationary ambient media formats combined — with full geographic flexibility.

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Truck and billboard advertising in the media mix